Since the age of 19, Steve Franklin has worked in retail. He spent 8 years cutting his teeth with one of the world's leading retailers, Sears. In 8 years, he was promoted 5 times.

At the ripe old age of 27, he purchased a marina and boat dealership. Less than two years later, it was wiped out by hurricane Allen.

Not to be deterred, he purchased another boat dealership 40 miles away, operated it successfully for 6 years and sold it to a large corporation.

A year off for fishing and playing golf left him wanting something new. He and his wife moved to her home state of California where Steve managed a high end furniture store.

Two years later, Texas was calling him home. He moved back and went to work for a small RV dealership that had only been in business for a few months.

Steve stayed with this company for 8 years as the Vice-President and General Manager. He was instrumental in building this company into a 5 store chain.

In July of 1996, Steve left the company to, once again, pursue his own dream. Armed with an idea and years of experience, he leased a 3 acre lot on Interstate 10 near Boerne, TX.

On October 1, 1996, Steve opened the doors of the first American Dream Vacations store. He had one travel trailer he had purchased himself and offered it for rent. At the same time, he begain contacting existing RV owners and talking to them about letting him rent their RV when they weren't using it.

As it turned out, there were a lot of RV owners that simply weren't using their RV and felt this might be a great way to recoup some of their investment. Steve quickly gained their trust and American Dream Vacations took off.

In less than 2 years, Steve took on a line of new travel traiers and motorhomes. In short order, he limited his rental fleet to only new units purchased from him.

The business grew rapidly under Steve's watchful eye. On October 1, 1999 he decided to try the same concept in a totally new market. He opened a store in Oklahoma City, OK using the same business model and all he'd learned in the first 3 years. It worked just as well the second time.

Steve has since sold this store to his younger brother who still operates it today.

In 2004, Steve was convinced his business model would work in any market. Benefit RV Services, Inc. was born and began licensing others to operate their own American Dream Vacations stores.

The rest, as they say, is history. American Dream Vacations now boasts licensee owned stores in Austin, Boerne, Dallas, Ft. Worth, Houston and Mission, TX, Oklahoma City, OK, Phillipsburg, MO, Chicago, ILL, Albuquerque, NM, Hobe Sound, FL, Ft. Smith, AR and Atlanta, GA. 

Imagine having your own rental fleet for free!

Better yet, imagine selling every unit that's in your rental fleet!

You'll have access to millions of dollars worth of new RV inventory and you don't pay for it until it's sold!